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The city as an inspiration
on your journey to success

Each city has its own narrative, feeling, dynamic. A crossroads of influences, a focal point where men and women shape the present and future. Your city is an inspiration on your journey to success.

New York

Aikon Chronograph with a blue calf leather strap

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London

Pontos Chronograph with a black leather strap

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Dubai

Masterpiece Skeleton with black crocodile strap

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Seoul

Aikon Ladies Steel and Yellow Gold with a diamond dial and diamond bezel

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Their inspiration

Our friends of the brand truly embody our DNA, their journey is unique and powerful.

Diipa Khosla

Fashion influencer, model, consultant and speaker, Diipa Khosla was raised in India, and left the country at the age of 17 to continue her journey towards success. Her mission is to inspire and guide her followers from all over the world, never ending her search for beauty, novelty, and surprises.

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James Magnussen

An athlete must exhibit an inner belief that he will achieve sporting greatness. Many successful sporting figures have experienced personal injury as they explore the limits of human performance. Despite suffering pain and occasional disappointment, a true competitor never gives up, retaining self-belief and continuing to aim for medal-winning glory.

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Alexa Meade

Inspired by colors, space and objects, Alexa Meade invented a new approach to portraiture. Forward-thinking, her approach is fresh and super creative. She is a strong inspiration to Maurice Lacroix’s journey to success.

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Andy Yeung

A true lover of art, this award-winning photographer has an absolute passion for landscapes, architecture and aerial photography. Born and raised in Hong-Kong, he has a keen eye for extraordinary things and is internationally renowned for his aerial city shots.

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AIKON コレクション

Recognise your success, be your own icon.

モーリス・ラクロアは、スタイリッシュなベゼルを囲む6つの「アーム」を備える、アイコニックで現代的なタイムピース“AIKON”を生み出しました。このウォッチはエレガントな外観で、モーリス・ラクロアの製造技術のノウハウから生まれた高性能なクォーツムーブメントを搭載しており、卓越した品質を示しています。実際、これらの特徴が見事に融合されているからこそこのタイムピースが“AIKON”であり、成功とアイコニックなステータスを求める人々にまさにぴったりのウォッチとなっています。自分自身の“AIKON”にしましょう。今こそチャンスです。

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Where to find your watch ?

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